Internet privacy is something we take very seriously at every level. HealthMaybe is committed to protecting your privacy. We believe it is important for you to know what information is being collected about you, how that information is being used, with whom it is being shared, and how to contact us if you have additional questions or concerns.
What information does HealthMaybe collect, and how is it used?
Information gathered online can generally be categorized as either anonymous or personally identifiable. Anonymous information is information that cannot be traced back to a specific individual. For example, HealthMaybe knows what searches are queried each day at each of its Web sites but does not know the names, e-mail addresses or phone numbers of the people searching.
Personally identifiable information is information which allows us to identify you. This information can include your name, address, phone number, email address, etc. It is our belief that you will find it beneficial at times to provide us with certain personal information so that your experience with HealthMaybe is more personally relevant to you and/or delivered directly to you (e.g., via newsletter).
Who Collects Anonymous Information on HealthMaybe?
Currently, HealthMaybe, DoubleClick (a division of Google) and various advertisers and other ad technology companies collect anonymous information on HealthMaybe. These are HealthMaybe’s partners. Information collected includes the visitor’s ISP domain name (e.g., whether the user is logged on from aol.com or whitehouse.gov), referral data (e.g., the address of the last URL a user visited prior to clicking through to the HealthMaybe web site), and browser and platform type (e.g., Microsoft Internet Explorer 6.0 browser on a Windows XP platform). In addition, HealthMaybe and other partners collect anonymous information on search queries and pages viewed, which is generally associated with a browser’s cookie (see below for more on cookies).
Finally, HealthMaybe also counts, tracks, and aggregates visitors’ activity into our analysis of general traffic flows at our sites (e.g. tracking where traffic comes from, how traffic flows within the HealthMaybe properties, etc.). To these ends, we may merge information about you into group data, which may then be shared on an aggregated basis with our advertisers; but HealthMaybe will not disclose your individual identity or personal data without your permission. When HealthMaybe does present aggregated information to outside companies, no one will be able to identify or contact you.
The entities collecting this anonymous information use it to improve the overall quality of the online experience, including product monitoring and improvement, and targeted advertising on and off HealthMaybe. You should know that some of our partners (or the partners of our partners) may connect the anonymous information collected on our site(s) with your identity if you have provided your identity to those partners or partners of partners (e.g., you may have provided data to an ecommerce site which knows your identity and can connect that identity with your behavior on a HealthMaybe site through the placement of a web beacon).
If you wish to opt-out of the use of anonymous data or the ability of third-parties to connect your anonymous data on a HealthMaybe site with your personal identity, you can opt-out in one of two ways: (1) you can disable cookies, although this may negatively affect your online experience as most sites require cookies for very basic browsing; (2) you can opt-out of data use with each individual partner through the Network Advertising Initiative gateway opt-out site http://www.networkadvertising.org/optout_nonppii.asp.
At that site you can also review the privacy policies of those Ad Servers. For users wishing to prevent use of their information for targeted advertising, we recommend opting out of Google (which powers direct advertising on HealthMaybe sites) and/or “check all” to opt out of targeting from all participating companies. HealthMaybe sites do not respond to web browser ‘do not track’ signals.
Use of ‘Cookies’
HealthMaybe and the partners listed above use browser cookies to anonymously associate collected information with a specific computer browser. If you have provided personally-identifiable information to a third-party, that third-party may be able to associate anonymous information collected on HealthMaybe and stored via the third-party’s cookie with your identity, though utilizing this information to target specific individuals is considered against self-regulatory practices per the Network Advertising Initiative and is rarely if ever done. Cookies are a standard Internet technology that allows a web server to both store and retrieve information on a user’s system.
HealthMaybe and partner web servers automatically ask new users whether their browser will agree to accept a cookie file. If a visitor accepts, the web server will be able to identify the user’s cookie and associate collected information with that cookie either on the user’s computer or on a server.
Some HealthMaybe web pages use web beacons in conjunction with cookies to compile aggregate statistics about web site usage. A web beacon is an electronic image, called an action tag, or single pixel (1×1), or clear GIF. Web beacons enable HealthMaybe or a partner to place or read a cookie (subject to the user’s permission per the above section), as well as collect the time and date of a page view, and a description of the page where the web beacon is placed. Users have the option to render some web beacons unusable by rejecting their associated cookies.
Third-party Media Companies
We use third-party advertising companies and exchanges to serve ads. These third-party ad servers and exchange providers may use web beacons and cookies to help present, better target, and measure the effectiveness of their advertisements, using data (such as sites visited and browser type) gathered over time and across their networks of Web pages to determine or predict the characteristics and preferences of their audience.
Our sponsors and advertisers have agreed that they will not collect any personally identifiable information from our site visitors while they are on HealthMaybe. If you click on an advertisement on HealthMaybe and visit a site maintained by one of our sponsors or advertisers, please be aware that we are not responsible for the privacy practices of those sites. You should read the privacy policies of each site you visit to determine what information that site may be collecting about you.
Gathering and Use of Personally Identifiable Information
We collect personally identifiable information that you provide to us when you sign up for a newsletter or other service, when you register as a member of HealthMaybe and/or when you update your member profile. We use the personally identifiable information that you supply to provide you with the specific services you select, to conduct market and advertising research where your personal information may be anonymized and matched with similarly anonymized third-party data to enable aggregate analysis, and to send you emails about web site updates, which may include new features and enhanced functionality.
Personally identifiable information is only shared with third parties bound by strict confidentiality and security requirements and under contract to HealthMaybe, or in anonymized fashion as described above (for research) or when HealthMaybe has your permission to do so. HealthMaybe occasionally sponsors sweepstakes, contests, or other events that require the collection, processing, and storage of individual contact and demographic information that may or may not be shared with participating sponsors.
As part of such a sponsored program, registrant’s personal contact and demographic information will not be released to third party or non-participating organizations without the user’s consent and HealthMaybe will request that co-sponsors of such events maintain the privacy of the registrants’ information. When appropriate, users will be given the opportunity to receive information from third-party organizations in connection with services or events offered by HealthMaybe.
This option may be made available through HealthMaybe’s registration and/or through registration processes maintained by a participating third-party. In all cases, you will be informed before you register for the event of service that a third party will be receiving the registration information you provide, and you will have the option not to participate in any service or event that requires third party involvement.
As a general rule, HealthMaybe does not make a practice of de-identifying personal information on any kind of regular schedule.
With whom does HealthMaybe share the information it collects?
Other than when shared under contract and with confidentiality and security provisions or for research purposes as when your information is anonymized, HealthMaybe does not provide third-party access to your personal information except in the aggregate and only after the information has been de-identified. HealthMaybe will not disclose the contact or demographic information of any individual user to advertisers or any other outside organization without the express permission of the individual.
HealthMaybe uses third-party companies to serve ads when you visit our web site. These companies may use certain information about your visit to our web sites in order to provide advertisements to our web sites; our third-party advertiser may place or recognize a unique cookie on your browser.
HealthMaybe also does work with third-parties to “append” information to the personal information HealthMaybe collects (e.g., to append age or gender based on a user’s email address). HealthMaybe stores the information it collects on its servers and employs industry-recognized security measures to protect it. On a regular basis, HealthMaybe does employ third-parties to verify and audit its security measures.
Each e-mail newsletter and special offer sent by HealthMaybe contains an easy, automated way for you to cease receiving our e-mail newsletters. One click of the mouse is all that is required — the system automatically excludes you from future mailings without needing additional human intervention. To unsubscribe, click the “unsubscribe” link in the footer of any e-mail newsletter from HealthMaybe.
If you do not have Internet access, please reply to your HealthMaybe e-mail and type the word “UNSUBSCRIBE” in the subject line. HealthMaybe will not rent, sell or barter your email address to third parties, nor will we share your name with marketing partners unless you check a special box on our site to request third-party offers sent from HealthMaybe.
Members of HealthMaybe may also elect to receive News Alerts and Blog Alerts via email. To change mailing frequency, or to unsubscribe from New Alerts or Blog Alerts, HealthMaybe Members should log into their account to update their preferences.
On occasion, HealthMaybe will make available to potential advertisers and research firms aggregated results from research it has conducted on its user base. Once again, HealthMaybe will only provide such demographic information on an aggregated basis and does not disclose individual member profiles without user consent.
In accordance with the Federal Children’s Online Privacy Protection Act of 1998 (COPPA), HealthMaybe will never knowingly request personally identifiable information from anyone under the age of 13 without parental consent. When we do receive information (with parental consent) from users under the age of 13, we will never voluntarily share their personally identifiable information with third parties, regardless of their stated preference given at registration.
If you have additional questions, please feel free to write to us.